| Product/Industry specialization | |
| Advertise above the line (mass media) | No |
| Advertise below the line (unconventional media) | Yes |
| In-house creative department | Yes |
| Advertising production | Yes |
| Media buying | No |
| Buy online advertising | No |
| Create online advertising | Yes |
| Work with clients on a retainer basis | Yes |
| Work with clients on a project basis | Yes |
| Examples of key clients | Watsons, Lenovo, Anta, Wal-Mart, Bosch, B&Q, Beiersdorf, Fours Seasons, Hilton, Ritz-Carlton, Kerry |
| Global or local firm | Global |
| Offices in China | Shanghai |
| Additional services offered | Holistic Branding, Corporate Identity, Retail and Packaging, Environmental Design, Real Estate Marketing, Interactive Marketing |