During the process of building eno, our lifestyle brand, we learned a lot about doing business with the youth in China. And now, we are sharing our expertise via our service offering—enoVate—which extracts our best practices, combines them with a creative dose of our seasoned management team, and focuses on insights to solve problems for local and foreign brands looking to crack China. Our team has over 20 years of combined experience in China dealing with brands such as Sprite, Coke, the NFL, Anta, Ticketmaster, Nike, etc. We have advised firms on whether to enter the market, how to position their brand in the market, and also how to re-position brands in order to reach new markets and open new revenue channels.