During the process of building eno, our lifestyle brand, we learned a lot about doing business with the youth in China. And now, we are sharing our expertise via our service offering—enoVate—which extracts our best practices, combines them with our seasoned management team, and focuses on insights to solve problems for local and foreign brands looking to crack China. Our team has over 20 years of combined experience in China dealing with brands such as Sprite, Coke, the NFL, Anta, Ticketmaster, Nike, etc. We work with agencies and brands to test campaign concepts and provide insights to better target the youth in China. We use many standard tools such as surveys, focus groups, and in-depth interviews but we also provide many innovative qualitative service offerings to gain better insights into the complex and fickle China market